Beyond Signatures: BrandMyMail Adds Analytics to Email for Cheap

email-600If you use email as a marketing tool, but don’t have a ton of money to invest in design and analytics, BrandMyMail offers a way to send out professional-looking messages as well as capture open stats and click rates.

The service, which lets you create a slick email template with simple drag-and-drop modules, has been around for a while for Gmail users. Using a simple web interface, you can build an email template that includes your latest tweets, your Facebook updates and YouTube videos. You can even put in a textured background for that little something-something.

That’s just the beginning, though. On Tuesday, BrandMyMail is launching a Premium version that extends its tool to users of Hotmail, Yahoo Mail and Outlook. Besides the extra email services, Premium users also get to have more than one template, plus some bonus modules they can include in templates, like eBay and LinkedIn.

SEE ALSO: 6 Smart & Effective Email Marketing Tactics
Finally, Premium also brings the good stuff: analytics tools, which will count the total emails sent, open rates and clicks. The tool can even tell which of your modules in your template are getting clicked on the most. There’s also an web service API that’ll integrate BrandMyMail with standard enterprise software.

How premium are we talking about? The paid service costs $39 a year. But if all you’re interested in is pretty emails with your latest tweets included, that’s free.

What do you think of BrandMyMail’s service, and what other tools do you think are essential for email marketing? Share your ideas in the comments.

Image courtesy of iStockphoto, PashaIgnatov

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